Now Open in Downtown Portsmouth, NH!

For Bitter For Worse

About the Brand

For Bitter For Worse makes complex cocktails with love, not alcohol. Wife and husband team Shelley Elkovich and Jeff Heglie founded the company when an obscure neurological condition caused Shelley to break up with booze. Launched in 2020, For Bitter For Worse has won 7 international medals to date and was twice featured in The New York Times. They proudly make their products themselves in Portland. For Bitter For Worse is also a family affair, employing the couple’s son and daughter.


Our drinks come from real plants
Our drinks value labor
Our drinks are for those who want to get real
Our drinks are for those who haven’t had a place at the table
Our drinks invite you to be free
Our drinks are for those who are building a new table
Our drinks are your drinks
Come sit at our table

Receive our monthly newsletter

Hear about upcoming events, tastings and specials by joining our email list.

This field is for validation purposes and should be left unchanged.