Immorel Beverages–a line of sparkling mushroom-based teas based in Brooklyn–was launched by Hayley Kats and Charlotte Rogg in early 2022 and has since been described by Alma Avalle of Bon Appetit magazine as having “very devilish, heavy metal ’80s rock band energy.” The women-run collective embraces health culture in a spooky and mischievous way, offering ready-to-drink mushroom teas “without the bullshit of wellness culture.” The intense flavor profiles of Immorel teas, destined to disrupt bored taste buds, are reflective of the founders’ intense personalities. Mushrooms are for everyone!
